Chapter 01
One stage. One chance.
A World Expo lasts months. Millions of visitors walk through the gates, and your country gets exactly one chance to be felt, not just seen. There is no second first impression.
We make the world
feel your country.
When a nation opens its pavilion, every detail matters. 78degrees runs everything behind that unique impression: from the first idea to the last guest.
One minute, no strings attached. An answer within one business day.
Expo 2027 Belgrade
Expo 2025 Osaka
Why nations choose 78degrees
Chapter 02
Every detail is diplomacy.
Visitors might forget what they read on pavilion walls. What they experienced, tasted or bought, they never forget. From the way a queue is handled or the guest is greeted to a plate being served or shop items are created; a pavilion should be treated as what it truly is: representation.
Chapter 03
One partner. Zero friction.
Pavilion and commercial operations: we plan, staff, train, source and run all of it. Sustainable supply chains in a foreign country, service in several languages, protocol-level hospitality for state guests and royalty. That is our daily business with our own staff, so your team can focus on what matters most: representation.
Chapter 04
Proof, not promises.
At Expo 2025 four nations trusted us: three restaurants, two shops and overall pavilion management. Two pavilions were awarded Gold for Sustainability by the BIE, and the German restaurant became one of the most talked-about authentic dining experiences of the entire Expo.
Three fields. One partner.
One partner, so the whole world can feel your pavilion
Pavilion Operation
From the first idea to the last guest.
Security, cleaning, exhibition staffing, event coordination and maintenance, plus the full back of house structure: management, communication, PR, protocol and HR. One accountable operator and one reporting line, so your team can focus on what matters most: representation.
Food & BeverageThe taste that speaks for your country.
Restaurant operations, VIP lounges, catering, staff parties and event services at international level. Our own team, recruited and trained on site in several languages, menus with the country's identity, and sustainable supply chains organised in the host country.
Retail & MerchandiseA piece of your country to take home.
Retail concepts, assortment development and shop operations with a deep understanding of international guests. From concept to sales floor: we design the shop, turn a pavilion’s identity into products, and run it ourselves, with merchandise lines that keep selling after the gates have closed.
References
Expo 2025 Osaka:
four pavilions, one standard
Since 2008:
2024 Longines Balve Optimum · 2020–2023 MIPIM Cannes · 2022 Expo Almere · 2020 Expo Dubai · 2019 Expo Beijing · 2017 Expo Astana · 2015 Expo Milano · 2012 Expo Yeosu · 2010 Expo Shanghai · 2008 Expo Saragossa
All referencesAbout us
Formed in operations,
not in meeting rooms.
The story of 78degrees does not begin with a business plan. It begins with a tender in 2017, a waste room in Dubai, and the discovery that two very different people share the same standard. Out of that encounter grew a team that has run the operational and culinary aspects of national pavilions on four continents, at state level and in front of millions.
In 2023 that experience became a company of its own. Two years later, four nations put their name on our work at Expo 2025 Osaka. The idea from the waste room had proven itself on the world’s biggest stage.
Get in touch
Your country has a story.
Let the world feel it.
For Belgrade, we are already engaged with the organizer and country pavilions. So, one question remains: Will the world feel your country, too?
No obligation · Answer within one business day · NDA on request
Germany · Kuwait · Luxembourg · Bahrain: four nations trusted us at Expo 2025
FAQ
Frequently asked questions
78degrees was the official restaurant, VIP lounge and shop operator of the German Pavilion "Wa! Germany" at Expo 2025 in Osaka, as part of the pavilion team that won the Sustainability Award in Gold. In addition Christopher Hecker, former Director of the German Pavilion, joined 78degrees. He was responsible for the overall management of the German Pavilion.
Every culinary aspect: concept and menu development, sourcing and sustainable supply chains, hiring and training staff, and the daily operation of restaurant, VIP lounge and shop, so the pavilion team can focus on its exhibition.
Ideally 12 to 24 months before opening. Concepts, tenders, supply chains and staffing in the host country take time, and the best operators are booked first. The next stages are Expo 2027 in Belgrade, where we already run the restaurant and shop of the German and Austrian Pavilion, and Expo 2030 in Riyadh.
Yes. We know the requirements and procedures of public tenders and work at protocol level for state guests.
Yes, that is our specialty. At Expo 2025 in Osaka we served four national pavilions in parallel: Germany, Kuwait, Luxembourg and Bahrain, covering restaurants, VIP lounges, event spaces and shops.
Worldwide. 78degrees has offices in Cologne (Germany), Japan, Saudi Arabia, Serbia and the United Arab Emirates, and has delivered at more than ten world expositions on four continents since 2008.